Why is Social Media so important for your Business? Our Top 10 Reasons

With 3.48 billion social media users in 2019 (source: we are social), can your business really afford to be shying away from using social media?
It doesn’t matter what you sell or who you sell it to, social media used as a marketing tool, undoubtedly can help you grow your brand and increase your reach.

You’ll be relieved to hear that you don’t have to be on every social media site to make a difference. We would actually recommend only being on one or two and executing your strategy really well, then having a presence on all of the platforms but only posting occasionally.

Here are our top 10 reasons why you should be using social media for your business:

1. Audience
Social media is without a doubt one of the best ways to reach a wider audience you wouldn’t usually have access to, for free!
Internet searches rely on consumers specifically looking for what you sell, and email marketing is limited to our existing audience.
With social media your business can suddenly reach audiences around the world organically when followers engage with your content. Your business’s online profiles are likely to reach people who otherwise wouldn’t know about your company. The content you publish can drive audiences to your website and create more opportunities for conversion and improving your SEO.

2. Cost Effective
The most popular social media networks are free. Of course, there are options for paid advertising and promotions, but create a strong network and produce engaging content and you won’t need to spend any of your marketing budget on it.

3. Popular
Almost half of the world’s population is now on social media. This creates a whole new platform for you to market your business.

4. Reputation Management
One of people’s biggest concerns about being on social media is opening their business up to criticism or negative reviews. However, negative reviews sometimes can’t be avoided and so we say embrace them! It speaks volumes about a business who responds to a complaint in a timely and professional manner and most importantly resolves the customers grievance.
Now turn this around and actually social media platforms are a quick, easy and accessible way for your customers to also leave brilliant reviews about your services for everyone to see. If you get a little note or an email singing your praises don’t be afraid to share that online and take a moment to be proud of you, your team and the business. It’s these reviews that are going to help you win your next client.

5. PR & Branding
Your chosen social media sites are a great opportunity for you to distribute company and team news and updates. Putting a face to the business helps people to relate to you and makes them feel like they are a part of your journey, gaining the best engagement. Social media allows consumers to interact with you and see that you’re more than just a business trying to sell something. Carefully planned posts that share a consistent tone and message help build your company’s brand.

6. Email Marketing
If you are providing engaging, value added content there’s a good chance your followers will want to know more about you and keep up to date with company news. Use the social media networks to gain email subscribers by promoting your newsletters, exclusive discounts (after all everyone likes to be rewarded for their loyalty), company news/achievements.

63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business.

(Source: Smart Insights).

7. Customer Service
Cast your eyes over the above stat…. Customers aren’t prepared to wait for a response to their queries/problems. Social media breaks down the barriers previously seen with only having a customer service team available on the phone or email.

8. Brand Loyalty
A report produced by Texas Tech University found that brands with active social media profiles have more loyal customers. If you’re engaging with public on social media, you’re making connections and building rapport. You’re investing time in providing your followers with useful content and tips, without asking for anything in return.

9. Build a Network
Social media is a fantastic way to build up your network. Your contacts can share your content reaching their audience as well as your own. Not only can this build trust in your brand but is a great way for gaining referrals. It works both ways, if they share your content, don’t forget to share theirs too.

10. Stay in the Loop
Things move quickly in the online world and there’s always industry relevant news to follow which can help you in the running of your business. Following competitors, industry professionals/businesses can help to provide you with more content. Social media is a great way of finding out about the next ‘must attend’ networking event or giving you ideas for your next campaign.

There is a perception that social media can take up too much of your valuable time, but with scheduling tools such as Hootsuite, there are plenty of ways to make sure your time is being well spent.

Need help with choosing the right platform for your business and setting up an impressive profile? Contact us

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