training or coaching

Training and coaching are both methods for upskilling and investing in your staff, but which is right for you?

Training and coaching are known to be very effective at increasing knowledge, capability and confidence, but they’re very different, in many ways.  How do you make the choice?  This blog will hopefully help you to make the decision about which is right for you.

Training or Coaching; how do they differ?

Training is used to teach specific initiatives and transfer knowledge. It aims to provide someone with a new set of skills, enabling them to put those skills into practise. Training is quite often carried out in a group setting and is focused on learning in a structured environment. It is regularly used to roll out new procedures and changes in processes. For example when a new CRM system is introduced in the work place, employees would attend a training session on the logistics of how to use that system. If staff required first aid training, they would attend a first aid course to learn a specific set of skills qualifying them to act in an emergency situation. In both scenarios, they are learning skills which allow them to carry out a practical task or job.

Coaching draws out a person’s skill set which is already there, helping them to develop it. It enhances and refines a person’s knowledge, empowering them to successfully utilise their abilities. Coaching tends to be one on one or in small groups and is often less formal than training. A business may have a member of staff who is new to managing people. They know that person has the knowledge and understanding of how to manage, but they lack the confidence and conviction to carry out certain elements of the job. Coaching would play an important role here, providing the person with the encouragement and development they may require to feel more comfortable.

Does a business need to provide training and coaching hand in hand?

Both are needed for a person to succeed and reach their fullest potetial. For anyone to become effective at what they do, they have to start by understanding the basics and mastering the skills. This is why the foundation is always great training. Once the knowledge and skills have been built, coaching unlocks even greater potential.  The process of coaching allows safe exploration of new ideas, allowing for practise and feedback.

Think about a sporting analogy.  The best tennis players in the world didn’t get to where they are by just being trained and taught how to return a ball and how to serve, they had years of coaching on how to turn that initial training into becoming better than everyone else.

A quote we love to remember;

“I absolutely believe that people, unless coached, never reach their maximum potential” Robert Nardelli

If you or your business team are investing in personal development, then our advice is to build capability with training and build confidence and mastery with coaching.  Your coach doesn’t need to have walked in your shoes, but they do need to build a trusting and open relationship with you.  Always meet people to get a feel for alignment of values and personal style, and if you want our advice, we’re only a call away 🙂

We hope you found this blog helpful – let us know if you try any of our suggestions out, especially if they work well for you.

Thanks for reading.


Here’s our 2 most popular training courses;

Consultative Selling for New Business

The Essentials of Leadership


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