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Why are Account Management skills so important?
The B2B buying process has changed, and so those of us who sell in the B2B sector must adapt to suit the ever-changing needs of our buying audience. Account Management skills are essential if you want the sales you make to stick, long-term and trusted relationships are vital for creating loyalty and customer retention.
It's not enough to simply be able to sell, Account Management is about demonstrating value and return on investment, so that future sales can be nurtured. Solid relationships with customers ensure that opportunities can be created for Upsell and Cross-Sell, meaning your Customer Lifetime Value can increase year on year.
If you sell subscription or membership services to your clients, then you should have a reliable customer communication strategy in place. This goes hand in hand with great Account Management, as any customer who buys from you regularly, will expect first-class service and consistent communication.
We listen to what you need and tailor an Account Management Programme to suit your business and your clients.
What we cover in Account Management training
With years of experience in multi-stakeholder sales relationships, we really know how to win at Account Management. Our trainers have -personally pitched to FTSE100 boardrooms and managed clients who spend over £1million annually, and we bring all of this experience into our Account Management workshops and training sessions.
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