I’m sure you know exactly what I mean by ‘business rut’. We’ve probably all been there. A fog has come down over your strategy. You know something needs to change but you can’t see the wood for the trees. The hamster wheel just keeps on turning and you want to get off?
“if you continue to do what you’ve always done, you’ll always get what you’ve always got”
So here are the 2 things that are guaranteed to re-energise, sharpen your focus and dig you out of your business rut.
1. Spend time with your Customers
Mix it up between customers who’ve bought from you previously as well as customers who are still in the buying process. By making courtesy calls, or better still, inviting them for a coffee or bite to eat, you show that you care and want to understand what engaging with your business is really like from their perspective. They will tell you things that you didn’t realise – we often get so close to our business that it’s difficult to be objective.
Ask for honest feedback on what improvements you could make in the business. You will most definitely come out of the experience with new ideas and clarity on how the business can climb to greater heights.
2. Spend time with your Staff
Ok so you might think that you do this already, but I’m suggesting real quality time. Invite your key team members for dinner one evening, or start the day with a team breakfast. The key to making this time different to the normal time you spend together, is how open and honest you are.
My advice would be to share exactly how you feel – explain that things are just ticking along right now, and you feel as though the business might be in a rut. But most importantly, explain that you need their help to identify key change initiatives. You need them to share thoughts and ideas on how to accelerate business growth. They’ll be sure to tell you about any systems and process that are less than perfect. They’ll also have ideas on how to improve customer service and engagement. They might even have ideas for new products and services that they feel are in demand.
They’ll love your honesty and respect you for it. You’ll gain their complete buy-in to the new plans that you make. A stronger team will be born.
Best of luck…. Hope you found this useful.
Find out more about Business Coaching here.